The war between search engines and ad speculators has been going on for a long time, with both sides constantly maneuvering and coming up with new tactics.

Google updates its algorithms nearly a thousand times a year, with more than half of them aimed at targeting these speculative websites.

Due to Google's massive scale, the amount of advertising revenue involved often exceeds hundreds of billions of dollars each year, which has given rise to a specific profession called Search Engine Optimization (SEO) specialists.

As the name suggests, they specialize in studying Google's search recommendation strategies and finding ways to improve their clients' website rankings.

The goal is to surpass their peers and gain a dominant position within the industry.

One of the main reasons for Google's frequent updates is to ensure that no single SEO specialist can hold the key to wealth for an extended period of time.

This is similar to the practice of inflating data in online literature, where every author hopes for greater exposure to attract more readers and generate profits.

However, this conflicts with the interests of the literary websites.

Quality novels attract more paying readers, and if the top positions are given to these inflated novels, readers will only be disappointed.

This will lead to a loss of users over time.

Such disruptive behavior must be severely punished. Once discovered, there will be no more recommendations, and you will be targeted for specific investment.

Meng Fanqi's latest update is similar to the crackdown on inflated data in literary websites, but the methods and logic are much more complex.

Of course, these algorithm penalties are not just for violations.

For example, optimizing for mobile devices is not a violation, but it does make users more willing to watch after the optimization.

Therefore, Google often announces the preferences of new algorithms and allows a week or two for relevant websites to make adjustments.

This is similar to literary websites, where editors mysteriously come to tell you, "There's been a crackdown on inappropriate content recently, you know what's in your novel, you have three days to make changes. If it's not cleaned up, don't come looking for me when your book gets blocked."

However, this is a more formal version of the update. Short-term, small-scale tests aimed at testing the effectiveness of new algorithms will not have such warnings.

Nathan is one of the victims of Meng Fanqi's new algorithm this time.

His lifestyle went from being a teenage internet addict to a freelancer.

He had long been aware of the enormous economic scale of Google ads and had been trying to generate revenue by driving traffic to his website and displaying Google ads.

As a rebellious white middle-class child, Nathan was arrogant and conceited, taking pride in milking Google for financial freedom.

He had four or five junk websites, varying in size, but the one thing they had in common was that they had virtually no meaningful content.

Nathan had long studied Google's penalty logic and was meticulous in his approach.

Despite his arrogance, he was not greedy.

Most people, when they see an opportunity to make money, want to maximize it, but Nathan adhered to his principles and never stood out.

"The last soldier doesn't need reinforcement."

Maintaining a moderate ranking and strictly controlling the scale was the long-term plan.

Over the past three or four years, Google's algorithms had come and gone, and Nathan's websites had been affected, but apart from one typical instance of being caught, the overall impact had been minimal.

After focusing on research for a few months, he could always bring the traffic back.

In total, his annual income was about $100,000.

This was the life that Meng Fanqi had dreamed of in his past life - not having to work, having complete freedom over his time, and no restrictions on his work location.

Arranging his own time, using some professional skills, and earning an income no less than a salary.

Meng Fanqi had also done a week or two of search engine optimization, but due to Google's retreat from China and his late entry into the field, he did not generate much revenue in the short term.

He only gained a basic understanding before leaving the field.

Meng Fanqi did not actually dislike people like Nathan, who made no contribution and sucked blood from websites with traffic, because ultimately, they were sucking the blood of big capital like Google.

In Meng Fanqi's view, there was nothing wrong with that - sucking a little blood is healthier.

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Why does big capital need so much money? If we, the little people, can really contribute a tiny bit, it would undoubtedly be beneficial to consumption and the economic cycle.

However, at the moment, Meng Fanqi was ready to personally take on this task and suck a big mouthful from the source.

The wheels of history roll on, and speculators like Nathan are destined to be sacrifices in the process of algorithm evolution.

Even if he was unwilling, there was nothing he could do to change it.

"Damn it, my website has never been punished so severely before." Nathan checked the traffic changes on several websites from the backend, and even the mildest punishment was a reduction of more than 80% of the traffic.

And as time went on, the situation was only getting worse.

In this moment of misfortune, Nathan was just a microcosm of the countless internet ad speculators, similar to the freckles on his face, too numerous to count."Why are there no update announcements?" Nathan, an experienced player, quickly searched Twitter, the Google official website, and other related websites, including several internal communication groups.

He found that there was no news at all in the past two days.

Of course, he was not stupid enough to use his own website to ask Google staff what was going on. The current algorithm retrieval punishment may only result in a loss of 95% of traffic.

If Google staff really saw the page content, then it would be a 100% loss.

Nathan's social media account was well disguised. He was about to pretend to ask related questions as a passerby, but he quickly found that someone had already asked for him on Twitter.

"My website traffic has experienced a significant fluctuation, unprecedented in magnitude. Can I ask if Google has made any new algorithm updates? @GoogleSupports"

"We did indeed conduct a small-scale test of a brand new content filtering algorithm in some areas of California. The method is still relatively new, and there isn't even a confirmed name for it yet. Here, let our algorithm provider answer @Meng Fanqi."

"Currently, it can be confirmed that the algorithm's effect is very ideal and will gradually expand the scope of testing. Although it is not yet certain when it will be fully launched, we will announce the preferred content of this method later today, so that everyone can make the necessary adjustments."

Google's customer service receives hundreds of similar inquiries every day, so their response is very prompt.

"Hmm? Why am I being mentioned too?" Meng Fanqi took a glance and immediately saw through the scheming of the opportunists.

If there are not too many advertisements, the punishment level of the old tiger algorithm is not significant at all.

Rest assured, brothers, I've earned this money for you! No need to thank me!

With a wave of his sleeve, he took away all the money.

But Meng Fanqi didn't say much, he just left the word "tiger" and left in a chic manner, hiding his talents and fame.

This would be the first sentence of the future Twitter celebrity on this platform.